Adventure Cam

6 weeks

Individual

Road trips offer some of the most scenic views, but capturing them while driving can be challenging. The Adventure Cam is a theoretical product extension for Rivian, designed to capture breathtaking landscapes on the go.

This design centers on creating a product that fits into an existing ecosystem, working with an established visual language while expanding the brand’s offering to craft a new, cohesive experience.

A 360-degree camera mountable on the vehicle to capture off-road trails and landscapes. Integrates with Rivian’s software and app to undistort photos and videos, creating dynamic visual stories of every adventure.

Mounting Method: Eccentrical Cam Mechanism

The Adventure Cam mounts securely to Rivian’s cargo crossbars using an eccentric cam mechanism. Pulling the lever tightens the cam, securing the device; lifting the lever releases it for easy removal.

Integrating into the pre-existing system ensures intuitive compatibility with Rivian’s design.

Process

Designing for Rivian’s Brand
I explored Rivian’s identity by asking: What does Rivian represent? What product aligns with its vision? Who is its ideal customer? These insights guided my design, ensuring it fits into Rivian’s existing ecosystem.

Exploring Design Language

Tracing Rivian’s vehicles and accessories helped me understand their visual language and form that makes them distinct and recognizable.

Initial Ideation – Sketches Inspired by Form

Exploring Rivian’s design language, distinguishing what fits the brand and what doesn’t. They also help define form constraints, familiarize components of a 360° camera, and consider aerodynamics for roof mounting.

I aimed to expand the camera’s use by making it detachable from its stand, allowing it to connect to a selfie stick.

Taking inspiration from shark fin antennas, I aimed for a recognizable form that wouldn't intimidate other drivers. Widening the base adds stability, while the tapered stand and undercurve ensure a streamlined, secure appearance.

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